In our seventh annual year-end forecast of trends for the near future, continued economic uncertainty, new technology and the idea of shared responsibility are at the center of or driving many of our trends.
JWT’s 10 Trends for 2012 report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, we conducted quantitative surveys in the U.S. and the U.K. using SONAR, JWT’s proprietary online tool. (We surveyed 531 Americans and 524 Britons age 18-plus from Oct. 31-Nov. 8; data are weighted by age, gender and income.) We also received input from nearly 70 JWT planners across more than two dozen markets, and we interviewed experts and influencers across sectors including technology, luxury, social responsibility and academia.
In this report:
• Executive Summary
• Navigating the New Normal
• Live a Little
• Generation Go
• The Rise of Shared Value
• Food as the New Eco-Issue
• Marriage Optional
• Reengineering Randomness
• Screened Interactions
• Celebrating Aging
• Objectifying Objects
• Appendix
To read the Executive Summary, click here.
To purchase the 102-page report, click here. We accept credit cards only.
If you are a JWT client, please contact us for a copy. If your company is a part of a WPP, please contact Nick Ayala for a discount code.
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